The news: Disney will launch a “one-app experience” later in 2023 that will bring content from Hulu to Disney+, CEO Bob Iger said during the company’s Wednesday earnings call. The announcement is a sign that Disney intends to retain its share of Hulu and invest more heavily in streaming.
By the numbers:
Owning the streaming market: Disney’s linear losses and streaming revenue gains are yet another indication that legacy media companies see a streaming-first future. The company appears to be satisfied with a temporary loss in streaming subscribers as long as revenues increase, likely because it has its sights set on getting full ownership of Hulu.
Challenges: Although the company remains near the top of the streaming market for now, a number of challenges could slow its roll.
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