Money20/20 session: Leveraging Partnerships for Insightful Product Design
Speakers: Gregory Cunningham, chief diversity officer, U.S. Bank; and Tanya Van Court, founder & CEO, Goalsetter; moderated by Tiffani Montez, Principal Analyst, Insider Intelligence
Findings: The dynamic between banks and fintechs is shifting, sometimes in unexpected ways. Fintechs were once seen as competitors that threatened to usurp financial incumbents. But now, many firms are finding that symbiotic relationships with tech-forward startups can advance some of the industry’s long-espoused goals and attract the next generation of banking consumers.
And for U.S. Bank, those partnerships are an opportunity to make good on commitments to diversity, equity, and inclusion.
It’s also an integral path toward attracting the next generation of banking customers. Our report on teen and kid banking found the conventional thesis for attracting young customers is losing ground, Montez noted. In its place is a digital-first approach that meets kids where they are with gamification and financial education.
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