The news: Domino’s Pizza aims to drive additional revenues by listing its menus on Uber Eats and Postmates apps across 28 markets, including the US, UK, and Canada, per The Wall Street Journal.
Why it matters: Domino’s sees the deal as an opportunity to attract a new customer base.
The strategy is similar to retailers such as lululemon athletica that have turned to third-party online marketplaces to expand their reach.
The big takeaway: Our forecast expects Uber Eats’ US restaurant sales to grow 13.7% this year to $24.3 billion.
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