Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

DoorDash courts CPG ad dollars

The news: DoorDash added a series of tools to help CPG brands advertise on its platform, including:

  • A self-service ads manager that allows brands to create, manage, and measure sponsored product ads
  • Third-party platform management via Pacvue and Flywheel
  • API integrations to let brands bring ad management in-house

DoorDash’s value proposition: With the new tools, CPGs have more ways to drive incremental purchases among DoorDash’s over 25 million monthly active customers.

  • In the period between July 2021 and June 2022, ads and promotions on DoorDash’s platform led to over $3 billion in incremental sales, the company said.
  • More than half of orders that come from ads on DoorDash are from new customers. Half of the customers who ordered from Clorox’s recent ad campaign on the platform were first-time buyers.

The bigger picture: While retail media networks have benefited from marketers’ desires to find an alternative to Meta's and Google’s walled gardens and prepare for the cookieless future, most offer a relatively basic set of tools—paid listings, display ads, sponsored search ads—that are limited to the company’s owned channels.

Advertising platforms will have to get much more sophisticated if they want marketers to view them as more than an experiment in cookieless advertising. That’s why DoorDash, along with Lowe’s, Walmart, Drizly, and many others are enhancing their capabilities. Only by offering a more complete set of advertising tools can retail media networks hope to capture more marketing dollars

Go further: Read our latest Analyst Take on the rise of retail media.

This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing—a daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.