Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

DoorDash on how it’s expanding its platform to maximize value and convenience

Victoria’s Secret, Party City, and Lush Cosmetics are the newest retail partners DoorDash has added to its platform as it expands beyond restaurant delivery to offer customers on-demand delivery for alcohol, grocery, and convenience items.

We spoke with Tom Pickett, chief revenue officer at DoorDash, about the company’s journey beyond meal delivery, balancing cost and convenience, and how it’s expanding its business model.

Cost vs. convenience: Value is increasingly important to shoppers as inflation persists. But consumers expect delivery options that are faster and more convenient than ever.

To cater to cost-conscious consumers, DoorDash has expanded its network of retail partners to include discount grocers like Aldi, Grocery Outlet, and Dollar General, said Pickett. Meanwhile, for those interested in convenience, DoorDash offers on-demand grocery delivery services.

“We’ve seen a significant change in customers’ desire to get everything in minutes, not hours or days,” said Pickett. “When you can get something in 30 to 45 minutes, it’s a complete game changer. The near future for everything is on-demand and same-day.”

The everything store: In an effort to expand its customer base, DoorDash has recently brought on several nongrocery partners, including Dick’s Sporting Goods and Sephora.

​​“We want to bring consumers all the best of their neighborhoods to their doorstep,” he said. “And that starts with bringing every business on Main Street online. We’re hyper-focused on selection and we’ve made significant progress toward connecting every retail, grocery, and convenience store to every local consumer.”

Beyond delivery: DoorDash is exploring business opportunities beyond delivery through services like Package Pickup and its first-ever credit card.

The company has also made several upgrades to its ad platform, including self-serve ad products with a consumer packaged goods ads manager, third-party platform partnerships with Pacvue and Flywheel, and API integrations. In addition, DoorDash’s self-serve Sponsored Listings have been expanded to Canada and Australia.

“Ads on DoorDash continue to be a [helpful] way for consumers to discover new businesses and products that are relevant to them for every shopping occasion,” said Pickett.

 

This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.