Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past webinars and other events.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Dr. Alexa Will Hear You Now

How Voice Technology Is Changing Healthcare

About This Report
Voice-activated technology is in the early stages of development, but it has the potential to change the way healthcare brands, providers and patients interact—eventually making the healthcare system more efficient and effective.
Table of Contents

Executive Summary

Though still in the early stages of adoption, voice-activated technology presents exciting opportunities for healthcare and pharma organizations. But as they seek to engage their audiences in more personalized and frictionless ways, they must also ensure data is kept private and secure.

  • Why is the healthcare industry so interested in voice? The use of voice assistants powered by artificial intelligence (AI) and voice-activated devices is exploding in the US and around the world. These technologies have the potential to improve the healthcare system and change the way healthcare brands, providers and patients interact.
  • Who is exploring voice tech for health-related purposes? Organizations in and around the healthcare industry are starting to experiment with voice tech. They include care facilities and other healthcare providers, healthcare agencies, researchers, pharmaceutical companies, nonprofit organizations, payers, large tech companies and startups.
  • What are healthcare organizations doing with voice tech? Voice applications can provide information and awareness about health conditions, locate facilities, enhance patient-provider communications, encourage medication adherence, foster brand loyalty and potentially drive better medical outcomes.
  • What are the challenges to implementing voice tech in healthcare? In addition to getting people to trust and use it, the biggest challenges involve privacy and security. All applications that involve sharing protected health information (PHI) are subject to applicable government regulations, including the Health Insurance Portability and Accountability Act of 1996 (HIPAA). Most of today’s voice assistants are not yet compliant.

WHAT’S IN THIS REPORT? This report explores the use of voice-activated and voice-first technology in the healthcare industry. It also discusses the ways voice applications can benefit patients, providers and healthcare brands.

KEY STAT: More than six in 10 consumers who use voice search for health-related topics are seeking information about symptoms and treatments. Nearly the same number look for information about doctors, hospitals and clinics.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

12expert perspectives

Insights from industry and company leaders.

Table of Contents

  1. Executive Summary
  2. The Rise of Voice-Activated Health
  3. Consumers Warm to Voice Search for Health
  4. Healthcare Players Explore Voice
  1. What’s Holding Voice Back?
  2. Getting Started with Voice
  3. Key Takeaways
  4. eMarketer Interviews
  1. Read Next
  2. Sources
  3. Media Gallery

Interviewed for This Report

Heidi Culbertson
Interviewed October 18, 2018
Matt Cybulsky
Chief Project Manager and Consultant
Interviewed October 12, 2018
Ian Essling
Comscore Inc.
Director, Survey Insights
Interviewed November 9, 2018
Teri Fisher, MD
Voice First Health
Founder and Host
Interviewed October 6, 2018
Michael Fitzpatrick
President and COO
Interviewed October 8, 2018
Ben Greenberg
Vice President, Product Management and User Experience
Interviewed October 17, 2018
Sara Holoubek
Luminary Labs
Interviewed October 15, 2018
Carrie Liken
Head of Industry, Healthcare
Interviewed October 11, 2018
Josef Sperzel
MullenLowe Mediahub
Vice President Director, SEO
Interviewed October 17, 2018
Beth Strohbusch
Senior Vice President, Marketing
Interviewed October 8, 2018
Nathan Treloar
President and COO
Interviewed October 8, 2018
Jennifer Warner
Mayo Clinic Global Business Solutions
Senior Editor
Interviewed October 16, 2018


Victoria Petrock


Caroline Cakebread
Junior Analyst
Chris Keating
Director, Research
Peter Vahle
Forecasting Analyst
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client