Drive Conversions with Innovative CX and Experimentation Efforts | Sponsored Content | Tech-Talk Webinar | On-Demand

Sponsored content by Decibel by Medallia


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When it comes to delivering a positive experience for the online visitor, there is no “one size fits all” to ensure a good customer experience (CX). It is critical for businesses to know their visitor paths to truly understand the online experience. Automaker Nissan could not agree more.

Nissan’s strategy to provide great experiences for their digital customers stems from experimentation. Innovative in thought and data-driven in practice, Nissan relies on aggregate trends to identify the experiences causing friction, along with tools to validate the success of anticipated changes.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Decibel by Medallia’s Cindy Lynes, director of product marketing, and Nissan’s Dip Shah, senior manager, global CX optimization. They discussed how marketers can create better customer journeys, and deliver bottom-line results.

Watch this webinar and learn how to:

  • Optimize forms to increase leads
  • Simplify visitor journeys for greater impact
  • Launch virtual tours with best-in-class experiences


Cindy Lynes is director of product marketing at Decibel by Medallia. Cindy is a proven marketing leader with over 25 years of broad and deep experience spanning product marketing, demand generation, analyst relations, and communications. Cindy enjoys working with companies of all sizes and maturity, bringing an entrepreneurial spirit, positive impact, and sense of fun wherever she goes. Stops along her professional journey include Intuit, Dun & Bradstreet, and Medallia.

Dip Shah is senior manager, global CX optimization at Nissan. Dip has deep expertise within B2C marketing and sales at a variety of large corporations across retail, travel, finance, and automotive sectors on the subject of digital marketing, customer experience, and experimentation. He is passionate about what he does and leverages data, innovation, and creativity to drive results for both the customer and the business.


Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.

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