Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Drizly looks to capitalize on the retail media boom

The news: Uber-owned alcohol delivery service Drizly has launched its own advertising network called Drizly Ads, per The Wall Street Journal.

  • While Drizly already offered display ads on its app and website, Drizly Ads offers a broader array of self-service and custom products including search and display ads, premium brand pages, and sponsored product listings.
  • The launch comes at a time when several retail companies—including Kroger, Best Buy, and Walmart—have taken steps to build out their retail media offerings to grab a larger share of a rapidly growing channel. We expect US digital retail media ad spending will account for 16.4% of total US digital ad spending this year, in a marked jump from 10.0% in 2019.

A unique space: One of the primary drivers behind retail media’s growth are the networks’ unique first-party data sets. That information is all the more valuable given the ongoing deprecation of third-party cookies and mobile identifiers.

  • These data are particularly useful for alcohol brands, which have traditionally spent the majority of their paid media budgets on brand awareness efforts. The networks enable them to shift more money toward targeted direct-response ads.
  • However, Drizly isn't without competitors as both Instacart and DoorDash offer their own retail media networks.

The big takeaway: Given retail media’s growth curve, and Drizly’s unique niche, the company’s new ad network could unlock a significant revenue channel for Uber.

Go further: Read our Retail Media Ad Spending Forecast here.

This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing—a daily recap of top stories reshaping the retail and marketing industries. Subscribe to have more hard-hitting takeaways delivered to your inbox daily.