Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Adults in the US have softened their stance on smartphone use (and abuse), according to data from Morning Consult. Roughly two-thirds of US adults said that smartphone addiction is a problem, a decrease of 14 percentage points from how they felt two years ago.
Time spent on smartphones will continue to grow, according to our US estimates, averaging more than 3 hours a day in 2020, indicating that this is a channel marketers should pay attention to as they consider where to spend their ad budgets.
eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation. For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to Chart of the Day.