The trend: Several new forecasts point to healthy growth in holiday spending this year.
But price is still top of mind for the vast majority of consumers.
Getting a head start: The proliferation of sales beginning in October is successfully pulling spend forward as shoppers look to snap up deals quickly.
Economic pressures build: The projected increase in BNPL use during the holiday season brings home the fact that many households are struggling under the weight of increased everyday expenses.
The big takeaway: Holiday spending this year is likely to be solid as consumers take advantage of heavy promotions and flexible payment options like BNPL.
First Published on Oct 5, 2023
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