Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

eBay offers luxury consignment service in a direct challenge to The RealReal, thredUP

The news: eBay launched a luxury consignment service, its latest attempt to grow its presence in the category and take share from rivals The RealReal and thredUP.

  • Users ship their goods to eBay, which, along with its consignment partner Linda’s Stuff, will handle product photography, pricing, and listing.

eBay’s luxury moves: Luxury is a cornerstone of eBay’s growth strategy, given the opportunity to turn deep-pocketed shoppers into regular customers.

  • The company’s leadership repeatedly pointed to the opportunity that luxury offers as a potential gateway to growing sales in other categories. A shopper that initially comes to the site looking for handbags may spend $2,600 on the category, but $5,600 on other types of merchandise, CEO Jamie Iannone said at September’s ​​Goldman Sachs Communacopia & Technology Conference.
  • To make its listings more appealing and improve customer trust, eBay rolled out a number of authentication programs, including Certified By Brand and its Authenticity Guarantee, and acquired AI verification platform Certilogo.
  • It has also made a concerted effort to court Gen Z consumers by expanding into categories like athleisure and sneakers.
  • Those efforts appear to be paying off: Luxury sales on the platform grew by double digits annually in the period between Q4 2019 and Q4 2022, eBay said in April.

The big takeaway: While eBay appears to be making inroads into the secondhand luxury scene, that may not be enough to rescue the marketplace from declining sales and a shrinking user base.

  • Part of the problem may be its struggles to stay relevant as consumers—particularly younger, Gen Z and millennial shoppers—turn to newer marketplaces like Depop and Vestiaire Collective for their secondhand purchases.
  • Given eBay’s difficulties updating consumers’ brand perceptions, the retailer may find greater success by spinning off its luxury resale business into a separate platform, which would allow it to court customers without the baggage associated with the eBay brand.

First Published on Sep 12, 2023