Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

eBay Results Echo Broad Uptake of Online Marketplaces

Revenue rose 12% in the first quarter

widening international customer base and ongoing efforts to raise eBay's profile helped the company increase first quarter revenue by 12%. 

Marketplace platforms generated $2.1 billion of revenue, increasing 11%, and $22.5 billion of gross merchandise volume (GMV), a key metric.

According to "The eMarketer Ecommerce Insights Report," conducted by Bizrate Insights in March 2018, fully 44% of internet users have made a recent purchase purchase via an online marketplace.

Here are four takeaways from eBay's quarterly results:

International Growth: Active global buyers grew 4% in Q1 to reach 171 million, driven by the core eBay marketplace and shoppers in Korea. In Q1 eBay acquired Giosis’ Japan business, expanding its reach in that country.

Awareness and Acquisition: eBay is getting "aggressive" about marketing and experimenting with promotions and coupons. CEO Devin Wenig said more people should be shopping on eBay, and they are working to "close the consideration gap." 

Improved Experience: eBay has been using structured data to improve search and experimenting with artificial intelligence and augmented reality to make the shopping experience more fun rather than only appealing to strategic shoppers. Also, more apparel and home goods are being added in hopes of luring women and younger shoppers. 

Shifting Focus: eBay was once focused on partnering with big retailers but that is a thing of the past. Now the company is prioritizing brands and small and medium-sized sellers, as well as growing first-party business rather than third-party. eBay is unique according to Wenig because it's "one of the few marketplaces that doesn't compete with sellers."