US retail ecommerce sales will exceed $1 trillion for the first time this year as the flexibility and convenience customers found during the pandemic sticks. Spend shifting online will drive double-digit ecommerce spending growth: Average spend per digital buyer will grow at an 11.6% compound annual growth rate (CAGR) between 2022 and 2025 to reach nearly $7,000, versus a 1.9% CAGR for the number of total digital buyers.
While ecommerce volume will continue growing across channels, it will do so at uneven rates:
To align with usage trends, checkout providers will double down on optimizing the mobile payments experience. PC-based ecommerce volume still exceeds mobile’s, so providers won’t eschew it entirely. But in 2022, they’ll focus resources on developing mobile offerings beyond one-click buy buttons. Providers will streamline checkout processes through services like mobile browser extensions that target shoppers’ preferred channels, tighter super app integrations, and new tech like shoppable video.
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844