Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Ecommerce sales in Western Europe beat expectations

The forecast: Following a year of lockdown-related growth in 2020, retail ecommerce sales in Western Europe will continue to rise through 2025. By the end of next year, ecommerce sales will account for 14.8% of total retail sales in the region and hit nearly $660 billion.

Dive deeper:

  • This is a significant upward revision from our previous forecast, which estimated that ecommerce sales soared by 26.3% in 2020 and would remain below $580 billion in 2022.
  • Ecommerce’s share of retail sales has risen dramatically since the onset of the pandemic, jumping from 10.1% in 2019 to 13.4% in 2020. That figure will grow to 14.4% this year.
  • The pandemic led retailers to quickly build out infrastructure to support the increase in ecommerce sales. The advent of this infrastructure, in turn, has accelerated Western Europe’s shift toward ecommerce.
  • As much as it grew in 2020, ecommerce will make up a smaller share of retail sales in Western Europe this year than in Asia-Pacific (where that share will hit 29.6%) or in North America (where it will be 15.2%).

Looking ahead: Retail ecommerce will continue to grow in Western Europe, both in total sales and as a share of the overall retail market. Three years from now, digital sales will cross the $700 billion mark, and in 2025, they will make up $758.46 billion or 15.9% of Western Europe’s retail sales.