Electric cars fall short of connected cars in adoption, by a lot

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Just under 2% of the US population will drive an electric car next year, for a total of 5.4 million drivers, per our forecast. By contrast, more than half the population, or 151.4 million people, will drive a connected car in 2023.

Beyond the chart: Worldwide, 53% of car customers are open to in-car ads, according to a Simon-Kucher & Partners study. While electric cars are hyped, especially due to environmental concerns, it’s connected cars where advertisers should focus, due to their wider adoption and bigger opportunity.

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