For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.
Just under 2% of the US population will drive an electric car next year, for a total of 5.4 million drivers, per our forecast. By contrast, more than half the population, or 151.4 million people, will drive a connected car in 2023.
Beyond the chart: Worldwide, 53% of car customers are open to in-car ads, according to a Simon-Kucher & Partners study. While electric cars are hyped, especially due to environmental concerns, it’s connected cars where advertisers should focus, due to their wider adoption and bigger opportunity.
More like this:
11 Times SquareNew York, NY 100361-800-405-0844