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The news: Electronic Arts (EA) explored a merger with NBCUniversal and talked to Disney, Apple, and other corporations, according to reporting from Puck.
EA is reportedly looking for a merger deal that would allow chief executive Andrew Wilson to head the new entity.
A potential deal with NBCU fell apart over the price and structure of the post-merger entity—but that doesn’t mean EA is done shopping.
Merger frenzy:This comes as the video game market consolidates like never before.
Microsoft plans to acquire Activision Blizzard in a $68.7 billion deal that should turn the software giant into one of the world’s largest gaming companies.
The big takeaway:Despite the gargantuan deals reached in 2022, the conversation around EA suggests there’s more consolidation to come.
Part of the excitement surrounding this sector is the sense that games are an untapped market for advertisements—provided advertisers approach this new medium with care.