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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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About EMARKETER

Our goal at EMARKETER is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Electronic Device Usage Nearly Doubled Among US Kids During the Pandemic

The pandemic has been able to make common what would previously have stood out as extreme amounts of screen time.

According to June polling of parents by Ipsos and The Global Myopia Awareness Coalition (GMAC), the proportion of kids ages 5 to 10 and 11 to 13 using electronic devices for over 4 hours a day had more than doubled during the pandemic.

Among those ages 14 to 17, the figure had nearly doubled and encompassed a large majority. For many families, the shift to distance learning, coupled with the scarcity of in-person gatherings, is turning digital usage into an all-day phenomenon.

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eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation. For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to Chart of the Day.