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Key stat: Half of US B2B marketers say that email marketing is the channel that has the biggest impact on their multichannel strategy, outpacing social media (33%) and content marketing (26%), per April 2023 Ascend2 and Zoominfo data.
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Note: Respondents were asked, "Which of the following has the most impact on your multi-channel strategy?"
Methodology: Data is from the October 2023 Ascend2 report titled "B2B Perspective on Multi-Channel Marketing" in partnership with Zoominfo. 101 US B2B marketers were surveyed during April 2023. Respondents were from companies with fewer than 50 employees (58%), 50 to 500 employees (23%), or more than 500 employees (19%) in a job role of vice president/director/manager (35%), owner/partner/C-level (52%), or non-management (13%).
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