Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

eMarketer Releases New Global Proximity Mobile Payment Figures

Consumers across the globe are warming up to proximity mobile payments. In 2018, for the first time, more than one-third (34.9%) of smartphone users ages 14 and older will use a mobile phone to pay for a purchase at a physical point of sale (POS) at least once every six months

China is the global leader in proximity mobile payment adoption, accounting for 61.2% of the worldwide user base in 2018. Though China’s share will fall as the number of users in other parts of the world rises, the country will still make up of the majority (56.0%) of proximity mobile payment users in 2021.

Overall, most proximity mobile payment user growth worldwide will be driven by the expansion of the big three global providers—Android Pay, Apple Pay and Samsung Pay—as well as Alipay and WeChat Pay. Growing retailer acceptance of mobile payments and spreading smartphone usage will also fuel growth.

Asia-Pacific will have the highest proximity mobile payment user penetration rate among smartphone users (roughly 50%) throughout the forecast period, due mainly to China. Looking at the usage among the total population, however, Asia-Pacific is on par with North America, at about 20%. This is because smartphone usage, particularly that of more advanced devices, is more common in North America.

Meanwhile, adoption in parts of Western Europe has been held back by strong contactless card usage. Consumers appear less likely to tap and pay with their mobile phones when their credit and debit cards already offer a similar level of convenience.

Some of the biggest hurdles to proximity mobile payment adoption in emerging markets, including Latin America and the Middle East and Africa, include low bank account penetration, limited smartphone usage and the lack of payment terminals. Growth will be driven by services that do not need advanced technology to function, such as contactless stickers.

These estimates are drawn from eMarketer's latest report, "Global Proximity Mobile Payment Users: eMarketer's Estimates for 2016-2021," which includes our first-ever forecast for global proximity mobile payment users. eMarketer PRO subscribers can access the full report here. Nonsubscribers can learn more here