Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Digital media will account for 43.5% of investments, thanks to rising global ecommerce spending and shifting viewership from traditional TV to digital channels. By 2020, digital’s share of total advertising will near 50%.
Asia-Pacific and North America will account for 70.5% of the $628.63 billion global ad spend this year. Healthy consumer spending in those regions, along with the FIFA World Cup, will spur worldwide ad growth of 7.4% in 2018.
Global media spending will grow steadily at more than 5.0% per year through 2022. Despite political and economic concerns in several markets, increasing digital ad business will sustain overall advertising gains.
North America will remain the top advertising market in 2018 at $232.48 billion and a 37.0% share of worldwide total media. Asia-Pacific will place second in regional media spend with $210.43 billion and one-third of global ad business.
We had previously forecast Asia-Pacific to surpass North America in ad spend by 2019. That will not happen due to a combination of stronger-than-expected 2017 growth in North America and currency depreciation against the US dollar. But the trend is inexorable, and we now expect Asia-Pacific to become the leading ad spend market in 2022.