Embedded finance is an emerging software distribution model that is promising—or threatening—to reshape the financial services industry. Although the model allows financial companies to distribute their products more cost-efficiently and widely, it also requires them to surrender control over the customer relationship to nonfinancial companies.
THREE KEY QUESTIONS THIS REPORT WILL ANSWER:
WHAT’S IN THIS REPORT? This report defines the concept of “embedded finance” and explains its potential impact on how financial services and products are distributed and consumed. It also provides real-world examples to illustrate how embedded finance works in practice.
KEY STAT: More than a third of fintech professionals expect Big Tech firms to distribute financial services to consumers by 2030, and nearly one-third expect them to dominate the financial services market—indicating that Big Tech companies are likely to control customer relationships within the next decade.
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