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The Era of Uncertainty

12 Analysts Tackle Client Questions on Crashing Tech, Broken Supply Chains, War, and Inflation

About This Report
How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.
Table of Contents

Executive Summary

The past few months of Big Tech turmoil, supply chain slowdowns, inflation, and war have upended the previously rosy picture for businesses. Amazon, Meta, Alphabet, Netflix, and others stumbled in their Q1 results. Digital companies are worried about the impact on their business. In this report, Insider Intelligence analysts address the questions they’re being asked by both clients and the media about the rapidly changing landscape for digital advertising, retail and ecommerce, and financial services.


  1. How should businesses view these global trends and events? 
  2. How are behaviors and spending changing?
  3. Which events and issues should be managed through the short term and which represent a long-term change? 

WHAT’S IN THIS REPORT? We examine the current challenges digital businesses face during this period of uncertainty and discuss which changes they can expect to be here for the short and long term.

Here’s what’s in the full report


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Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Big Tech’s Big Bust
  3. The Supply Chain Collapses—Again
  1. The Russia-Ukraine War Is Resulting in Local Ad Markets Plunging
  2. Read Next
  3. Sources
  1. Media Gallery


Insider Intelligence Analysts


Debra Aho Williamson
Principal Analyst
Ross Benes
Senior Analyst
Ethan Cramer-Flood
Senior Forecasting Writer
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Eleni Digalaki
Principal Analyst
Ann Marie Kerwin
VP, Content
Andrew Lipsman
Principal Analyst, Retail & Ecommerce
Tiffani Montez
Principal Analyst, Banking
David Morris
Principal Analyst
Daniel Van Dyke
VP, Content
Paul Verna
Principal Analyst
Zia Daniell Wigder
Chief Content Officer
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