Supply chain slowdowns, inflation, Big Tech turmoil, and war in Ukraine have upended the previously optimistic picture for businesses and consumers alike. For example, 41.1% of consumers switched to a private label brand, because a national brand was not available, according to a March 2022 survey conducted by Bizrate Insights. Amazon, Meta, Alphabet, Netflix, and others have stumbled in their business results, and trends look concerning.
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