Email is a staple in B2B marketing, but it’s too often taken for granted. Improvements to email strategies can yield better engagement and ROI. Email can also help build value, differentiation, and trust among prospects and clients alike.
Key Question: How can marketing executives maximize email, one of the most important, scalable, and reliable channels in B2B marketing?
KEY STAT: Eighty-three percent of B2B marketers use email engagement to track content performance. But many marketers focus on the wrong metrics to gauge the success of their email campaigns.
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