The news: The European Commission is proposing a rule that would require AI companies to disclose any copyrighted material that was used to train a generative AI.
Finally, some rules: Generative AI has been perhaps the most buzzy AI technology outside of chatbots in recent months. But while consumers tend to use it as a toy, legal ambiguity around how generative AI is trained have landed companies in trouble and stifled corporate use.
Our take: The EU’s legal definitions could stifle generative AI growth but would also provide much-needed standards that would allow advertisers to experiment with the technology. What’s unclear is how exactly these rules will interact with upcoming generative AI advertising products from Meta and Google, who are pressing on with the tech despite a lack of legal clarity.
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