Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past webinars and other events.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Repeat offender WhatsApp fined $270M for EU privacy violation

The news: Facebook-owned WhatsApp was fined $270 million for breaking the European Union’s data privacy rules, per The Verge. Ireland’s Data Protection Commission (DPC) found that WhatsApp failed to properly inform EU citizens how it handles their personal data, particularly how it shares that data with parent company Facebook.

  • The DPC ordered WhatsApp to update its privacy policy informing users about personal data sharing. This will bring it into compliance with Europe’s General Data Protection Regulation (GDPR), which governs how tech companies gather and use data in the EU.
  • The GDPR came into effect in May 2018, and WhatsApp was one of the first companies hit with a privacy lawsuit under the regulatory regime.
  • WhatsApp will appeal the decision. “We disagree with the decision today regarding the transparency we provided to people in 2018 and the penalties are entirely disproportionate,” a WhatsApp spokesperson told The Verge. 

How we got here: WhatsApp’s porous privacy policy and how it shares user data with Facebook have raised the ire of regulators in various countries—and its run-ins with the EU on GDPR privacy breaches expose a consistent trend of flouting privacy regulations to sustain Facebook’s wider monetization objectives.

  • WhatsApp sued the Indian government in May to shift attention away from its privacy policy. Indian officials have repeatedly called on WhatsApp to withdraw its absolutist privacy update, citing “grave concern” for Indian users’ privacy.
  • Regulators in Germany used an emergency procedure to stop Facebook from sharing WhatsApp data for three months in May because of WhatsApp’s contentious privacy policy.

The bigger picture: The lack of transparency regarding how WhatsApp uses customer data will continue to stir up regulatory scrutiny and litigation until WhatsApp updates its privacy policy accordingly.

  • WhatsApp’s feuds with privacy regulators over its data gathering and sharing make a case for breaking up Big Tech companies that funnel user information from one service to serve the advertising and monetization goals of another.

Dig deeper: For a more granular look at WhatsApp’s history of privacy entanglements, read Sara M. Watson’s report: WhatsApp: A case study in consumer trust