Last year was a tumultuous one for social media, as major platforms mirrored the economic and political turmoil in many markets. Elon Musk’s purchase of Twitter was a major disruptor, too. In 2023, Europe is on the front line of several battles.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
WHAT’S IN THIS REPORT? Our outlook for social media usage in Western Europe and Central and Eastern Europe, and a look at the market dynamics of the major platforms in the region.
KEY STAT: Western Europe will account for just 8.7% of Facebook users worldwide in 2023. But the region will more than pull its weight among Instagram, Snapchat, TikTok, and Twitter users, with double-digit shares of the global totals.
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