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The Eurovision Song Contest 2023

Will Europe’s Annual Singing Competition Deliver a Noteworthy Performance for Marketers and Retailers?

About This Report
The grand final of this year’s Eurovision Song Contest will take place in Liverpool, UK, on May 13. Attracting a Super Bowl-sized audience, tourists, and viewing parties, the competition’s global reach will provide marketers and retailers with a notable opportunity to drive brand awareness and sales.
Table of Contents

Report Snapshot

Eurovision is one of the world’s few shared mass-media viewing opportunities, enabling marketers and retailers to deliver passion-based experiences to a highly diverse—and engaged—viewing audience. The competition’s massive reach will drive brand awareness and sales among a Super Bowl-sized audience.

Key Question: Why should marketers and retailers join in on the action during the Eurovision Song Contest?

KEY STAT: More than 160 million people globally will watch the Eurovision competition on linear TV this year. That’ll make it one of the most-watched televised events in the world.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.


Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Report Snapshot
  2. The Eurovision Song Contest is a global phenomenon.
  3. Eurovision commands a massive audience, with strong reach in younger age groups.
  1. The song competition is finding huge success on YouTube and TikTok.
  2. Eurovision has a significant impact on retail sales—and on the economy at large.
  3. How can marketers and retailers join in the action?
  1. Listen Next
  2. Sources
  3. Media Gallery

First Published on May 11, 2023


Matteo Ceurvels


Bill Fisher
Principal Analyst, UK
Paola Flores-Marquez
Researcher, Latin America & Spain
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