Today’s consumers expect brands to recognize them and anticipate their needs, all while respecting their privacy.
Worldwide, 36% of marketing professionals expect that customer purchase history will be their most valuable source of data once third-party cookies are gone, according to Ascend2 and Oracle research. Organizations that don’t invest in the right data, insights, and technology will quickly fall behind.
Download a complimentary copy of “The Evolution of Marketing Data” Roundup, and learn:
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