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Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
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Analyst Access Program
Exclusive time with the thought leaders who craft our research.
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About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
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Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
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Our People
Take a look into our corporate culture and view our open roles.
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Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
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Newsroom
See our latest press releases, news articles or download our press kit.
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Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
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Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
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Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
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The evolving marketing technology stack

Marketing technology is the most important and difficult purchasing decision. CMOs rely on marketing technology to justify investment, navigate privacy regulations, and prove revenues have grown. Seven out of 10 marketing leaders plan to invest more in marketing technology to help reach their revenue goals, per a June 2022 report by CMO Council and KPMG.

Privacy concerns and changes to tracking are complicating the landscape. B2B CMOs need to consider identity resolution solutions in their stack. With the deprecation of third-party identifiers and new data privacy initiatives, CMOs will need to have the right technology in place before Google phases out third-party cookies in Chrome and mobile advertising IDs (MAIDs) on its Android devices.

It’s necessary to have—and show—marketing ROI. CMOs must explain to financial executives what will deliver ROI—and how potential marketing budget cuts could impact their top line. It’s not enough to use marketing technology to execute campaigns; they must show marketing’s value to continue to produce results.