Influencer marketing is getting more expensive. While rates vary based on factors such as the platform, the content type, and creator follower counts, the overall trend for pricing is up.
To manage rising costs, some brands are shifting budgets. More than half (53%) of advertisers surveyed by Advertiser Perceptions in November 2022 said they planned to increase their influencer marketing budgets in 2023. Many of those advertisers expected to shift budget from legacy media channels like print and TV, as well as out-of-home (OOH), to creator and influencer campaigns.
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