Facebook, the second-largest digital publisher in the world behind Google, is an advertiser’s dream: a combination of mass reach and extraordinarily effective targeting. But the Cambridge Analytica revelations and subsequent congressional hearings have surfaced simmering concerns about user engagement, data privacy and ad targeting. What should marketers know about the changes ahead?
WHAT’S IN THIS REPORT? This report shines a spotlight on Facebook usage, data practices and the ad targeting changes that have been made since the Cambridge Analytica news in March.
KEY STAT: In a forecast made before the Cambridge Analytica story broke, we estimated that Facebook’s US ad revenues will grow 16.9% this year, to $21.00 billion.
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