The forecast: While Instagram giveth, Facebook taketh away. The Meta-owned platforms face diverging futures. Instagram's US user base will increase by 4.0% this year to 128.3 million, while Facebook's will decline by 0.8% to 178.3 million.
Beyond the chart:
Looking ahead: We don't foresee a miraculous recovery for Facebook. User figures will fall to 177.6 million in 2024, where they will remain through at least 2026. Meanwhile, while Instagram's total users still lags behind Facebook, 148.1 million people will use the app come 2026, and growth will remain positive.
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