Millennials and Gen X are still Facebook’s main users. Together, those two generations will make up more than half of Facebook’s US user base in 2022. Even as Gen Z’s user share rises, it won’t reach that of either Gen X or millennials through at least 2025.
Facebook will add nearly 9 million US users between 2020 and 2025. While it may not seem like much, it’s still good growth given Facebook’s already wide reach among US consumers. It’s also enough to more than make up for Facebook’s losses among teens and keep the platform’s penetration rate among internet users steady through 2025.