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Facebook is the top social media platform for US teens, adults

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Facebook was the leading social platform among US teens and adults in January, used by 61% of those in an Edison Research survey. Instagram came in second (44%), followed by TikTok (33%) and Pinterest (31%). Twitter and Snapchat tied for fifth, at 27%.

Beyond the chart: Users turn to different social platforms for different reasons.

The No. 1 reason they use Facebook is to keep up with friends or family, cited by 66% of US adult users in another January survey, from HubSpot. Other top reasons include sharing pictures or videos (43%) and finding entertaining content (26%).

On Instagram, sharing pictures or videos (38%) wins out over keeping up with friends or family (33%). Keeping up with celebrities or influencers comes in third (27%).

But on TikTok, finding entertaining content is the top reason US adults flock to the platform (46%), followed by learning new things (26%) and finding ideas or inspiration (23%).

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