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Facebook was the leading social platform among US teens and adults in January, used by 61% of those in an Edison Research survey. Instagram came in second (44%), followed by TikTok (33%) and Pinterest (31%). Twitter and Snapchat tied for fifth, at 27%.
Beyond the chart: Users turn to different social platforms for different reasons.
The No. 1 reason they use Facebook is to keep up with friends or family, cited by 66% of US adult users in another January survey, from HubSpot. Other top reasons include sharing pictures or videos (43%) and finding entertaining content (26%).
On Instagram, sharing pictures or videos (38%) wins out over keeping up with friends or family (33%). Keeping up with celebrities or influencers comes in third (27%).
But on TikTok, finding entertaining content is the top reason US adults flock to the platform (46%), followed by learning new things (26%) and finding ideas or inspiration (23%).
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