Failure to Offer Delivery Is the Top Reason US B2B Buyers Switched Suppliers amid the Pandemic

Business and marketing plans conceived earlier in the year seem to be no longer suitable in a COVID-19 world.

Per June 2020 research from Wunderman Thompson, 45% of US B2B buyers switched to a new supplier because their existing supplier was not able to offer delivery amid the pandemic.

Unexpected surges in demand, stock shortages and restocking delays also heavily affected the B2B industry. Nearly 40% of B2B buyers switched suppliers because an existing supplier ran out of stock, and 31% switched because they found a new supplier with a larger product range.

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