Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past webinars and other events.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

FCC announces $1.2B rural broadband fund for 32 states

The news: The Federal Communications Commission (FCC) announced it’s funding as much as $1.2 billion through the Rural Digital Opportunity Fund to expand broadband access in 32 states.

What this means: The funding is independent of the $1.2 trillion infrastructure bill passed last year. That bill budgeted $65 billion for investing in access to reliable, high-speed broadband access and is the largest funding round so far, per The Verge.

  • Twenty-three providers will bring broadband service to over 1 million locations. 
  • The Rural Broadband Accountability Plan, will ensure compliance and monitor the rollout of programs like the Rural Digital Opportunity Fund.
  • “Today’s announcement means more connectivity is coming to consumers, while we continue our commitment to make sure that funding goes to areas that truly need it,” said FCC Chairwoman Jessica Rosenworcel.
  • With funding comes responsibility. The FCC awarded $9.2 billion in 2020 under the Rural Digital Opportunity Fund, of which, $886 million went to SpaceX. It later found that the satellite internet company was not providing enough coverage to rural areas.

The bigger picture: The pandemic has only amplified the gaps in broadband connectivity affecting rural communities and millions of users required to work and attend school remotely, adding urgency to the funding of broadband initiatives.

Improved countrywide access can also result in an economic upshot. The national high-speed internet initiatives providing universal, reliable internet may add $160 billion per year to the US economy, according to a study conducted by the Aspen Economic Strategy Group (AESG).

  • Around 18.5 million US households lack broadband access because of its cost. Those making under $30,000 per year shoulder most of the burden.
  • The Verge released an interactive US map last year based on an anonymized Microsoft dataset, illustrating US counties where less than 15% of households use the internet at broadband speeds (25 Mbs). Many of these counties were clustered in rural areas.

What’s the catch? Expediency is key. Releasing the funds and actively monitoring the deployment of broadband infrastructure is long overdue for areas that need it the most. However, general component shortages, specifically fiber shortages, could further delay wider broadband adoption.