A Fifth of US Households with Three or More Kids Upgraded Broadband Service amid the Pandemic

Amid ongoing stay-at-home measures, 20.9% of US households with three or more children have upgraded their broadband service, and the same goes for nearly 14% of households with two children and almost 10% of households with one child, according to May 2020 survey data from The Diffusion Group.

Internet connectivity has become a prerequisite for access to nearly everything, including employment, education, groceries and even religious services. This, combined with an uptick in time spent with social media and streaming services, have all contributed to a need for expanded broadband access in households with numerous users.

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