Products

EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
PRO+
New data sets, deeper insights, and flexible data visualizations.
Learn More
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to EMARKETER's daily, weekly, and monthly podcasts.
Learn More

Fintech funding drops after peaking in 2021

The news: Venture capital (VC) investing in fintechs skyrocketed in 2021 to hit several new records, per PitchBook’s annual report, which covers global activity. But it cooled off during Q4 and so far this year, investors appear more selective about the sectors they’re favoring.

The milestones, at a glance:

  • The value of VC deals for fintechs hit $121.6 billion for the year, up about 153% from $48 billion in 2020, per the report. The 2021 value was also greater than the past two years combined.
  • VCs made 4,987 investments in 2021, a year-over-year (YoY) increase of around 54% from 3,232.

Meanwhile, VCs’ investing exits saw similar momentum.

  • The value of exits hit $331.8 billion in 2021, an approximately 780% YoY jump from $37.7 billion. This amount, PitchBook noted, was buoyed by companies like Robinhood, Coinbase, and Nubank going public.
  • The figure, PitchBook added, was greater than the cumulative exit amount for the prior 10 years, which is $132.4 billion.
  • Meanwhile, the number of exits jumped by about 76% YoY, from 217 to 383.

Funding falls by year-end: PitchBook pointed out that the VC investing boom cooled off late in Q4 2021:

  • Deal value fell by 11.3% quarter-over-quarter (QoQ).
  • Deal quantity, meanwhile, dropped by 9.1% QoQ.

This softening has continued into Q1 2022

  • A Crunchbase News report showed that funding for the two weeks ended March 7, 2022 dropped 63% from the prior two-week period.
  • The activity in this period declined from 80 fintechs raising nearly $3 billion to just 51 getting $1.1 billion. The global data spanned seed to late-stage rounds.
  • At last week’s FinovateEurope 2022 conference, panelists predicted that 2021’s momentum won’t continue this year, citing a public-markets drop as an indicator. They also noted interest-rate growth as a hindrance.

The big takeaway: Fintech startups aren’t yet facing an existential crisis, as the 2021 figures that Pitchbook shared were much higher than the past several years.

  • A higher baseline from pre-2021 data would still represent good news over the longer term.

Certain types of fintechs will likely remain in favor despite the softening, per FinovateEurope 2022 panelists:

  • Startups that are capital-efficient will draw VCs in the short term, at the expense of those with stronger long-term growth potential.
  • Insurtechs and wealthtechs should see a funding boost over the coming years, said Aman Ghei, a partner at Finch Capital.
  • Proptech is an underfunded space, said Luis Valdich, managing director for fintech investing at Citi Ventures.

Crypto-related fintechs are also relatively strongly positioned.

  • Net inflows for digital-asset funds reached $127 million for the week up to March 4, 2022, per CoinDesk, which reported that this figure represented a high over the past three months.
  • Bain Capital Ventures rolled out a $560 million crypto projects fund earlier this month.
  • FTX landed $400 million in a round last month, while Fireblocks bagged $550 million in January 2022.