Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream.
Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Amazon’s share of total ecommerce sales will increase slightly in five categories in 2024, the largest gain being in health and personal care. But these gains won’t be enough to increase the company’s share of the overall US ecommerce market beyond 38%.
Amazon will gain the most share in health and personal care. This category will likely be a major focus for Amazon going forward. Not only is it growing fast, but Amazon’s share of sales is still relatively low compared with other categories. Plus, Amazon's business model of fast and free shipping (with no order minimum for Prime members) is ideal for shoppers in the category.
Amazon’s share of online sales of computer and consumer electronics is nearing 50%. We expect Amazon’s category sales to surpass $88 billion this year—more than twice Apple’s forecasted retail ecommerce sales ($41.60 billion) and over five times greater than Best Buy’s ($15.68 billion). Amazon is a massive consumer electronics retailer, and it has made significant investments in branded electronics like Echos, Kindles, and Fire TV devices.