Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

The five categories where Amazon will increase its ecommerce sales share

Amazon’s share of total ecommerce sales will increase slightly in five categories in 2024, the largest gain being in health and personal care. But these gains won’t be enough to increase the company’s share of the overall US ecommerce market beyond 38%.

  • Amazon will gain the most share in health and personal care. This category will likely be a major focus for Amazon going forward. Not only is it growing fast, but Amazon’s share of sales is still relatively low compared with other categories. Plus, Amazon's business model of fast and free shipping (with no order minimum for Prime members) is ideal for shoppers in the category.
  • Amazon’s share of online sales of computer and consumer electronics is nearing 50%. We expect Amazon’s category sales to surpass $88 billion this year—more than twice Apple’s forecasted retail ecommerce sales ($41.60 billion) and over five times greater than Best Buy’s ($15.68 billion). Amazon is a massive consumer electronics retailer, and it has made significant investments in branded electronics like Echos, Kindles, and Fire TV devices.