Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

Q&A: Forward CEO on Healthcare-as-a-Product and how health insurance is the ‘root of all evil’

A growing cohort of companies are disrupting primary care—an underinvested, but critical component of the healthcare ecosystem. Many of these startups are considered “concierge” care delivery organizations, charging patients a flat monthly or annual fee just to be a member.

Read more about the transformation of primary care in our Primary Care Disruptors Report here.

San Francisco-based Forward launched in 2016—opting to eschew health insurance and instead offer its services based on a flat monthly membership fee of $149 per month. The company provides 24/7 medical advice via its app, and touts buzzy technology like biometric full body scans, from which 500 biomarkers are captured during a patient’s first visit.

We spoke with Forward’s founder and CEO Adrian Aoun about the company’s business model, why primary care is ripe for disruption, and how the startup plans to grow.

The following interview has been edited for brevity and clarity.

Insider Intelligence (II): Why does primary care versus other aspects of the healthcare system need to be disrupted?

Adrian Aoun (AA): The healthcare system is fundamentally broken.

Imagine if you were driving a Tesla, you got into an accident, and the Tesla needed to be repaired. And the mechanic repairing the Tesla made millions of dollars per year, but the engineer who built it made $50,000 per year. The person who builds the car up front should be more valuable than the one who repairs it. We've done the exact opposite in healthcare.

The primary care physician is the person who prevents [things] from happening. But why do we live in a world where surgeons make more than primary care doctors?

We have underinvested in primary and preventative care because the insurance industry is tied to your employer—and this is the root of all evil.