Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

France Digital Ad Spending 2019

Facebook and Google Dominate the Market

Digital Ad Spending 2019

Forecasts for seven markets: US, Canada, China, France, Germany, Latin America, UK

See All
Download
Share
About This Report
Digital platforms will claim nearly €5 billion ($5.9 billion) in ad outlays in France this year—equivalent to 41.0% of total media ad spending. Three-quarters of that digital sum will go to Facebook and Google.
Table of Contents

Executive Summary

In 2019, digital ad spending in France will account for 41.0% of total media ad spending, or €4.90 billion ($5.78 billion). More than three-quarters of those digital ad dollars will go to Google and Facebook.

How much will advertisers in France spend on digital advertising in 2019?

We expect digital ad spending in France will rise nearly 15% this year, to €4.90 billion ($5.78 billion).

What formats are driving digital ad spending growth in France?

Spending on social media ads and video formats is rising sharply. Search is still a mainstay for most advertisers, but growth in this area is more modest. In a time of economic and political uncertainty, brands are generally sticking with tried-and-tested ad practices.

What role will the duopoly play in 2019?

Google and Facebook dominate France’s digital advertising landscape, making up more than 75% of spending on digital ad formats in 2019. Google remains the main default for search spending, while Facebook’s audience is far larger than that of any other social network.

What emerging formats should marketers be aware of in 2019?

Digital audio advertising is one area where industry observers expect a big leap in investment in 2019, though from a small base.

WHAT’S IN THIS REPORT? This report features our latest forecasts for ad spending in France, including breakouts by media and company. It also examines what’s driving France’s digital ad market in 2019.

KEY STAT: In 2019, digital advertisers in France will spend €4.90 billion ($5.78 billion) on digital ads. That will represent 41.0% of the total media ad market.

What’s Inside:

This report explores ad spending in France, highlighting critical trends and influences. It includes our estimates for the following areas:

  • Total media ad spending
  • Digital ad spending
  • Digital ad spending by company
  • Digital ad spending by format
  • Digital ad spending by device
  • Mobile ad spending
  • Mobile ad spending by format

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

3charts

Reliable data in simple displays for presentations and quick decision making.

2expert perspectives

Insights from industry and company leaders.

Table of Contents

  1. Executive Summary
  2. France Digital Ad Spending: eMarketer’s Forecast for 2019
  3. Behind the Numbers: What’s Shaping France’s Digital Ad Market in 2019
  1. Key Takeaways
  2. eMarketer Interviews
  3. Read Next
  1. Sources
  2. Media Gallery

Interviewed for This Report

Wes MacLaggan
Marin Software
Senior Vice President, Marketing
Interviewed February 6, 2019
Adam Singolda
Taboola
Founder and CEO
Interviewed February 14, 2019

authors

Karin von Abrams

Contributors

Alina Brentnall
Researcher, Europe
Jennifer Jhun
Research Director, International and Special Projects
Monica Peart
Senior Director, Forecasting
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client