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France Digital Video 2019

Subscription OTT Drives Digital Video Growth

Report by Alina Brentnall, Bill Fisher  |  Sep 19, 2019

Digital Video 2019

Forecasts for seven markets: US, Canada, China, France, Germany, Latin America, UK

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Report
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Table of Contents
Executive Summary
Overview of Our Digital Video Viewer Numbers for France
What’s Driving Video Trends in France
Key Takeaways
eMarketer Interviews
Read Next
Sources
Media Gallery
About This Report
This year, France will have more than 38 million digital video viewers and more than 25 million mobile phone video viewers. Close to four in 10 digital video viewers will watch Netflix in 2019, thanks to a growth rate of more than 33% compared with 2018.
Topics
Digital Video
France
Table of Contents
Executive Summary
Overview of Our Digital Video Viewer Numbers for France
What’s Driving Video Trends in France
Key Takeaways
eMarketer Interviews
Read Next
Sources
Media Gallery

Executive Summary

The digital video market in France is growing despite being behind Europe and far behind the UK. We forecast that over 57% of the population in France will watch digital video in 2019. Digital video viewer growth is driven by subscription video-on-demand adoption (SVOD).

How many digital video viewers are there in France?

In France, there will be more than 38 million digital video viewers in 2019. This number will climb to more than 41 million by 2022, resulting in over 60% of the population watching digital video.

Which devices are video viewers in France using?

While TV use for video watching is still going strong, in 2019, more than 25 million people in France will watch digital video on their mobile phone, which is more than one-third of the population. By 2022, France will add another 2 million mobile phone video viewers. Devices used will depend on the digital video content watched.

How many subscription OTT video viewers does France have?

In 2019, 21 million people in France will use subscription over-the-top (OTT) video services. This number is expected to increase to more than 25 million by 2022, resulting in more than one-third of the population using subscription OTT video services, with over 72% of subscription OTT video viewers using Netflix.

What’s driving video growth in France?

Digital video is driven chiefly by global players, such as YouTube and Netflix. But local players and broadcasters introducing over-the-top (OTT) services are gaining importance in the market. Consumers in large part still watch free-to-air TV, but pay TV and other digital video services are increasingly used as well. Overall digital video viewer numbers are driven mainly by Netflix, which increased viewers by over 97% in 2018.

WHAT’S IN THIS REPORT? This report examines the digital video and TV market in France, based on our most recent digital video viewer forecasts. It looks at who’s watching, how and where they’re watching and what it all means for marketers.

KEY STAT: In 2019, 38.6 million people in France, or 57.4% of the population, will watch digital video. By 2022, that figure will climb to 41.3 million digital video viewers, or 60.9% of the population and three-quarters of internet users.

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

11charts

Reliable data in simple displays for presentations and quick decision making.

5expert perspectives

Insights from industry and company leaders.

Table of Contents

  1. Executive Summary
  2. Overview of Our Digital Video Viewer Numbers for France
  3. What’s Driving Video Trends in France
  1. Key Takeaways
  2. eMarketer Interviews
  3. Read Next
  1. Sources
  2. Media Gallery

Charts in This Report

Digital Video Viewer Penetration in the EU-5, by Country and Service Type, 2018 (% of internet users)Video-on-Demand (VOD) Spending in France, by Transaction Type, 2014-2018 (millions of € )
Which Video-on-Demand (VOD) Services Do Video-on-Demand Viewers in France Pay for? (% of respondents, 2018)Paid Video-on-Demand (VOD) Viewer Penetration in France, by Device, 2014-2018 (% of internet users)
Devices Used By Subscription Video-on-Demand (SVOD) Viewers in France to Watch SVOD, Jan 2019 (% of respondents)Digital TV Viewing Share in France, by Device, 2014-2018 (% of total)
How Often Do Internet Users in Select Countries in Europe Stream TV Shows/Movies on Their Mobile Devices? (% of respondents, by country, Oct 2018)What Frustrations Do Internet Users in France and Germany Experience When Streaming Mobile Video? (% of respondents, Oct 2018)
How Much Time per Day Do Internet Users in Select Countries Spend Viewing Video-on-Demand (VOD)*? (hours, by age, Q3 2018)Digital Ad Spending in France, by Format , 2018-2020 (millions of €, % change and % of total media ad spending)
Reasons that Ad Blocking Users in France Use an Ad Blocker, by Age, Q1 2019 (% of respondents in each group)

Interviewed for This Report

Thomas Bremond
FreeWheel
General Manager International
Interviewed July 23, 2019
Brian Kline
Penthera
Chief Product Officer
Interviewed August 22, 2019
Lisa Menaldo
The Advisory Collective
Co-Founder
Interviewed August 21, 2019
Blair Robertson
TVSquared
CTO
Interviewed August 21, 2019
Bill Swanson
Telaria
Vice President, EMEA
Interviewed July 21, 2019

authors

Alina Brentnall, Bill Fisher

Contributors

Ross Benes
Analyst
Paul Verna
VP, Multimedia
Karin von Abrams
Principal Analyst
Angela Kim
Senior Researcher
Jennifer Jhun
Research Director, International and Special Projects
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