The digital video market in France is growing despite being behind Europe and far behind the UK. We forecast that over 57% of the population in France will watch digital video in 2019. Digital video viewer growth is driven by subscription video-on-demand adoption (SVOD).
How many digital video viewers are there in France?
In France, there will be more than 38 million digital video viewers in 2019. This number will climb to more than 41 million by 2022, resulting in over 60% of the population watching digital video.
Which devices are video viewers in France using?
While TV use for video watching is still going strong, in 2019, more than 25 million people in France will watch digital video on their mobile phone, which is more than one-third of the population. By 2022, France will add another 2 million mobile phone video viewers. Devices used will depend on the digital video content watched.
How many subscription OTT video viewers does France have?
In 2019, 21 million people in France will use subscription over-the-top (OTT) video services. This number is expected to increase to more than 25 million by 2022, resulting in more than one-third of the population using subscription OTT video services, with over 72% of subscription OTT video viewers using Netflix.
What’s driving video growth in France?
Digital video is driven chiefly by global players, such as YouTube and Netflix. But local players and broadcasters introducing over-the-top (OTT) services are gaining importance in the market. Consumers in large part still watch free-to-air TV, but pay TV and other digital video services are increasingly used as well. Overall digital video viewer numbers are driven mainly by Netflix, which increased viewers by over 97% in 2018.
WHAT’S IN THIS REPORT? This report examines the digital video and TV market in France, based on our most recent digital video viewer forecasts. It looks at who’s watching, how and where they’re watching and what it all means for marketers.
KEY STAT: In 2019, 38.6 million people in France, or 57.4% of the population, will watch digital video. By 2022, that figure will climb to 41.3 million digital video viewers, or 60.9% of the population and three-quarters of internet users.
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