Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

FTC, DOJ fine Amazon $25M for Alexa children’s privacy violations

The news: The Federal Trade Commission (FTC) and the Department of Justice (DOJ) are jointly fining Amazon $25 million for privacy violations related to data gathered by its Alexa voice-assistants and Ring cameras.

IoT nightmare scenario: The complaint against Amazon states that the company “prevented parents from exercising their deletion rights under the US Children’s Online Privacy Protection Act, Amazon kept sensitive voice and geolocation data for years, and used it for its own purposes, while putting data at risk of harm from unnecessary access.”

  • The FTC’s charges cost Ring and Amazon a hefty sum: $5.8 million for Ring and $25 million for Alexa-related issues. But Amazon says it didn’t do anything wrong.
  • “While we disagree with the FTC’s claims regarding both Alexa and Ring, and deny violating the law, these settlements put these matters behind us,” the company said.
  • The FTC discovered that one employee had unrestricted access to thousands of videos, and “focused his prurient searches on cameras with names indicating that they surveyed an intimate space, such as ‘Master Bedroom,’ ‘Master Bathroom,’ or ‘Spy Cam.’”
  • Hackers invaded people’s accounts and used their Ring devices to harass them. The complaint describes how women in bed and children of color faced vulgar and racist abuse from the intruders.

Our take: The charges against Amazon could have significant implications on privacy regulations for tech giants and serve as a cautionary tale for the IoT devices and associated services whose connected devices may have similar vulnerabilities.

  • The Alexa settlement still needs approval from a federal court but will require Amazon to delete inactive child accounts, voice recordings, and geolocation information. 
  • Amazon also will not be allowed to use the data for its algorithms or to feed its targeted advertising systems.