EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More


Our goal at EMARKETER is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Browse our upcoming and past events, recent podcasts, and other featured resources.
Learn More
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

FTX nets another mega-round and plots global expansion and M&A activity

The news: The Bahamas-based crypto exchange raised a $400 million Series C at a $32 billion valuation after charting staggering growth in 2021.

More on FTX: Though it was only founded in 2019, FTX quickly has established itself as the third-largest global crypto exchange—and investors keep returning to it with fresh capital.

  • FTX was the fastest-growing crypto exchange last year: Its trading volume spiked by 600%, outstripping its closest competitor Huobi by over 200%.
  • Its trading volume now only trails first- and second-place Binance and Coinbase.
  • FTX’s user base has also grown by 60% since October, while average trading volume ticked up 40%.
  • Investors rewarded its impressive growth with several mega-rounds: It netted some $1.8 billion across three raises over the last six months.
  • FTX has added $7 billion to its valuation since its October raise of $420 million. Its US subsidiary also raised $400 million only last week.

What’s next for FTX? Its deep pockets will help finance further growth and a large-scale marketing push to offset the global slowdown in crypto-trading volume.

  • The H2 2021 was marked by slowing crypto-trading volume after reaching a Q2 peak: In Q3, global trading volume fell 37%.
  • We expect this to carry over into 2022, as retail investors’ appetites lessen for short-term trading and as signs of fatigue grow after the frenzy of 2021.
  • Despite these limiting factors, FTX’s war chest means it's well-resourced to keep growing, albeit not at the same breakneck speed.
  • The crypto exchange has outlined a core strategy of global expansion and a worldwide rollout of its full-range of services—such as in Southeast Asian markets—which will help stimulate fresh user growth.
  • Funding also will help FTX sustain its large-scale marketing campaigns—which included featuring American football star Tom Brady—and further build its brand recognition.
  • FTX might take advantage of the slightly harsher market conditions by acquiring smaller players and scooping up their customer bases and technology: This week, it also announced its purchase of the Japanese exchange Liquid.