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The Future of Digital 2024

Winning the New Zero ​Sum Game

About This Report
Time spent on media and consumer spending are plateauing, making one company's gain another's loss. Diving into these market dynamics, we explore innovative strategies for advertisers and retailers to win consumers in the new digital era.

In the new digital era, time spent on media and consumer spending are plateauing—that means one company's gain is another's loss. It will be critical for any brand looking to stay relevant and competitive to understand these dynamics. This deck:

  • Discusses the latest trends in US digital media consumption and consumer spending as they reshape the advertising and retail sectors.
  • Provides insights into the convergence of business models in the face of digital transformation and technology advances.
  • Explores innovative strategies for advertisers and retailers to win consumers in the digital era.

Here’s what’s in the full report


Exportable files for easy reading, analysis and sharing.

First Published on Nov 15, 2023


Ross Benes, Blake Droesch, Jasmine Enberg, Jeremy Goldman, Vladimir Hanzlik, Evelyn Mitchell-Wolf, Zia Daniell Wigder, Max Willens


Jasmin Ellis
Forecasting Analyst
Miri Kramer
Creative Director
Brian Lau
Forecasting Analyst
Penelope Lin
Senior Copy Editor
Stephanie Meyer
Senior Production Artist
Peter Newman
Director, Forecasting
Julia Woolever
Senior Report Editor
Ali Young
Senior Copy Editor
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