In this new digital-first world, the only way a brand can survive is by democratizing content experience management. A democratized system cannot be siloed—it needs to be intelligent so that disparate teams can collaborate and deliver the right content to the right people at the right time and place. In this webinar, presenters from Adobe shared a sneak peek at what this future will look like.

In addition, they revealed three key imperatives that are part of the future of content and experience management:

• Content for all: every person in a company or brand should be responsible for delivering experiences, not just the marketing team
• Intelligence: delivering and accelerating personalized content experiences from the start of the journey to the delivery on a device so that each touch is optimized
• Omnichannel: the future is about consuming experiences in many different form factors and channels

Presenters:

Haresh Kumar is director, strategy and product marketing for Adobe Experience Manager. Haresh has more than 16 years of experience in marketing, product, and strategy for world-class enterprise brands. He also has experience in brand management, product management, product marketing, sales marketing, demand gen, and industry marketing. Haresh started his career as an engineer and has held various leadership positions at IBM, Google, Yahoo, Twitter, and Lithium Technologies. At Adobe, he is responsible for driving the overall strategy and marketing for Adobe Experience Manager’s mobile and connected experiences.

Hyman Chung is senior product manager, Adobe Experience Manager. Hyman is an experienced product manager with over 15 years of experience working on enterprise software as a service solutions primarily in the content and digital marketing space. He’s delivered content management and digital marketing innovations for some of the world’s largest brands. Hyman is currently leading AI/machine learning projects on the Adobe Experience Manager team to help brands accelerate their marketing insight and content performance initiatives.

Moderator:

Marissa Coslov is vice president of business development at eMarketer. She is an experienced sales and account executive, with a proven track record of selling on an enterprise level while educating and building value among the world’s largest and most recognizable brands, agencies and ad-tech companies.