Products

Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
Reports
In-depth analysis, benchmarks and shorter spotlights on digital trends.
Learn More
Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
Learn More
Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
Learn More
Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
Learn More
Briefings
Client-only email newsletters with analysis and takeaways from the daily news.
Learn More
Analyst Access Program
Exclusive time with the thought leaders who craft our research.
Learn More

About Insider Intelligence

Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
Our Story
Learn more about our mission and how Insider Intelligence came to be.
Learn More
Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Contact Us
Speak to a member of our team to learn more about Insider Intelligence.
Contact Us
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Advertising & Sponsorship Opportunities
Reach an engaged audience of decision-makers.
Learn More
Events
Browse our upcoming and past webinars and other events.
Learn More
Podcasts
Tune in to eMarketer's daily, weekly, and monthly podcasts.
Learn More

The Future of Marketing Automation and Email Marketing | Meet the Analyst Webinar | On-Demand

Made possible by Adobe

Click here to view the presentation slides.

In this Meet the Analyst Webinar, Dave Frankland, our principal analyst, discussed the key trends impacting a new wave of marketing automation and email marketing.

Watch this live discussion to learn:

  • How to adjust your marketing strategies to meet the demands of today’s customers, prospects, and privacy regulators
  • Successes and challenges in marketing to customers in the work-from-anywhere era
  • Email’s new lease on life, and why you need to understand its critical role with identity
  • Plus! Brian Glover, head of product marketing for Adobe Marketo Engage, joins the conversation

Presenters:

Dave Frankland is a principal analyst at Insider Intelligence. He leads the Marketing Desk which provides research and analysis for CMOs and Customer Experience professionals. In previous positions, he has served as a management consultant, chief strategy officer, analyst and research director, and corporate communications leader. He is co-author of "Marketing to the Entitled Consumer," and holds degrees from the National University of Ireland, Galway, Trinity College Dublin, and the University of Stirling.

Brian Glover is head of product marketing for Adobe Marketo Engage. Brian leads Adobe’s B2B marketing solutions, including Bizible and Adobe’s real-time customer data platform. These solutions help marketing teams orchestrate end-to-end customer engagement to drive and measure demand and growth. He most recently oversaw product marketing for Marketo and has spent over 20 years in marketing and product management roles.

Moderator:

Jeremy Goldman is Director, eMarketer Briefing at Insider Intelligence, focusing on customer experience and brand marketing, including email and SMS marketing, personalization, omnichannel, and consumer attitudes. Prior to joining Insider Intelligence, Jeremy spent a decade as an agency founder, digital marketing author, and columnist for leading business publications.

Made possible by:

Adobe