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Gap between mobile gaming’s ad revenues and usage hints at untapped potential

For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter.

Key stat: US adults will spend 10.6% of their mobile time playing games this year, per our forecast. But we expect just 3.9% of US mobile ad spend will go to the category in 2023.

Beyond the chart:

  • US mobile gaming ad revenues will reach $6.67 billion this year, growing 12.0% over last year.
  • Mobile games still rely on advertising for revenues, but in-app purchases will generate much more money and, by our estimates, exceed $20 billion in the US this year.
  • Hypercasual games like Candy Crush are particularly effective at driving ad revenues.

Use this chart:

  • Evaluate mobile ad spend strategy.
  • Determine how to prioritize mobile for gaming ads.

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