The news: Walmart doubled the fuel discount it offers members of its Walmart+ program. Members will receive five to 10 cents off each gallon at both Walmart-run and Murphy USA stations (the discount varies based on state regulations).
More on this: The increased gas discount provides Walmart shoppers with another reason to enroll in the $98-per-year Walmart+ program, which already offers free delivery on items, like groceries, purchased in stores, free shipping for online orders, and prescription drugs discounts.
Growing membership: Boosting membership in Walmart+, which launched in September 2020, is a key priority for the retailer.
Inflation as an advantage: US inflation rose to 8.5% in March YoY, per the US Labor Department, which is the largest increase since December 1981.
The big takeaway: Retention is critical to the success of every retailer’s membership program. That can be challenging. For example, while 18.3% of households had Walmart+ access in December, that share fell 3.2 percentage points two months later after the holiday season.
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